Branding Campaign

Revives Vision for Future

The old adage states that you can’t go back to the well too many times, and that seemed to be the case for this Christian non-profit.  The organization raised over $3 million in three years allowing it to purchase a 66,000 SF 85-year old landmark facility.  The problem remained that this facility still needed over $1 million in additional renovations, and there was definitely donor fatigue starting to set in.  Anthem stepped in and re-caste the vision with a powerful campaign theme: The Doorway to Transformation. This campaign not only achieved its targets, but raised over $700,000 fulfilled pledges within the first year. It also blended the cash donation with over $250,000 in donated materials and labor to complete the renovation of its building.  Team Members: Anthony & Adolpho.