Case Studies

Anthem Communications “over-delivers” marketing solutions with results on budget and on time!

Who is Anthem?

Anthem Communications®, founded in 1990, started in direct mail, and when the Internet became available, thrust itself forward and has never looked back since.

Anthem signed its first full service PR client in 1992, quickly creating fax blasts, investor conference calls and email newsletters with enormous success.

By bringing together the right tools and strategies, Anthem does it all, from concept to completion.

They include: advertising materials, search engine optimization, social media solutions, corporate identity programs, brochures, media and public relations, training materials and newsletters.

To that end, Anthem is about community optimization™. By creating an community pipeline to your market niche, Anthem will help you attract new customers, grow revenue, increase brand awareness and expand your digital footprint.

To discuss how your company can spend less for marketing and get more, call us @ 917-449-1177.

MEDIA

Our Public Relations Process
We segment any public relations campaign into three specific verticals: product/service, public and perception. We then determine the objective and goals, what are the parts of the machine and puzzle, and begin building it from there.

The three client verticals are then integrated into a unique strategy which integrates the public, media and social relations components.

Media Placement
Dow Jones, Wall Street Journal, Reuters, Crains Business, McGraw Hill – ENR, New York Post, WABC-TV and CBN.

MARKETING

Revenue Generation, Business Development and Brand Optimization
Going beyond expectations
Our business model doesn’t depend upon filling our pipeline with as much of your marketing budget as possible. Our team members are tier-one experts who love what they do, and do what they love. When we agree to take on a project or client, our teams come together to execute a timely solution that fits your needs. Many have won awards, and gained the currency we like to call credibility.

The Anthem Culture
Creative, corporate and collaborative
Anthem Communications: building success one relationship at a time. Communication overhauls are rare; primarily our function is to leverage your strengths to capitalize on the product potential. Anthem will study issues of alignment, markets, communities and momentum to achieve the maximum return on investment.

Our Client Base
Anthem Communications has worked with clients, corporations and community non-profits and NGO’s to establish the highest possible brand development programs, resulting in increased revenue, media coverage, page ranking and industry credibility.

Over the past twenty years, the communication specialists at Anthem Communications have worked on a variety of campaigns and projects for Tippingpoint Labs, Aluma Systems, Heartland Payment Systems, Design Development Solutions, Counsellors Title Agency, Deutsche Bank, United Nations Development Programme, 24/7 Media, Inc., VBrick Systems, Lifespire, RES Systems, Floor Broker Network, Parts.com, Inc., Roadrunner Trucking, Inc., Integrated Transportation Network Group, and Unified Financial Services. We have also provided executive coaching to firms such as JP Morgan Chase, Bank of America and the New York Stock Exchange Association of Floor Brokers. Prior to forming Anthem, Anthony represented a number of financial services firms on the NYSE including Edward D. Jones, Morgan Keegan, Daiwa Securities, Nikko Securities, and Dain Bosworth.

Our Public Relations Process
We segment any public relations campaign into three specific verticals: product/service, public and perception. We then determine the objective and goals, what are the parts of the machine and puzzle, and begin building it from there.

The three client verticals are then integrated into a unique strategy which integrates the public, media and social relations components.

Communication Service Categories:
• Media Relations
• Corporate Reputation
• Financial Communications/Investor Relations
• Social Media Management – aka – Community Optimization™
• Marketing Campaigns
• Public Relations Planning, Strategy and Counseling
• Reputation Management
• Environmental Communications
• Newsletters, Brochures and Publications

To discuss how your company can spend less for marketing and get more, call us @ 917-449-1177.

CASE STUDIES

Case Studies, Highlights & Media Placements
The Rubber, the Road and the Results

Media Placement
Dow Jones, Wall Street Journal, Reuters, Crains Business, McGraw Hill – ENR, New York Post, WABC-TV and CBN.

Revenue Results
When a construction supply company needed to pump more revenue down their pipeline, Anthem worked to create a closed-loop integrated marketing strategy which resulted in increasing total annual revenues from $240 million to $315 million in twelve months.